Express Solutions

Design

Content precedes design. Design in the absence of content is not design, it's decoration.

I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.

Good design...

• solves problems
• starts with content
• involves carefully-considered choices
• requires sufficient time
• is improved by testing, feedback and iteration
• costs money
• delivers value
• achieves goals
• is not just about how something looks
• is often concerned with systems, process and function

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