I measure visitors to my website using Google Analytics. This records the pages you view within the site, how you arrived and some basic information about your computer. All of that information is anonymous - I'll shortly be anonymising your IP address - so I don't know who you are; just that somebody visited my site.
The information I collect from analytics helps me understand how well my website is meeting my visitors' needs, how people arrive at my site and so on. I use this information to help me understand how people use my website and to improve their experience when using it.
I have set analytics to retain this information for 14 months - the shortest period currently possible.
_gat _ga These cookies are set by Google analytics to assist monitoring of website use and peformance.
That's all. Nice and simple.
If you have any questions or concerns about the way this site uses cooies please email